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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

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Bottom line: Promotional products work

Promotional products work better than many other forms of advertising. We share facts about the effective...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

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Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

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How to create a health awareness video

Health awareness videos can educate your patients about important issues. This article shares tips for cr...

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How to create a health awareness video – Canada

Make effective health awareness videos to keep patients informed on your practice.

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How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...