Heidi discusses ...
How to tell your story with data
Prioritize reviewing your nonprofit's data on a regular basis to better understand you successes and area...
Amie discusses ...
How to tell your story with data – Canada
Regular review of your nonprofit's data allows better tracking of patterns, trends and successes. Celebra...
Adam writes ...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Gail writes ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Sarah recommends ...
Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...