Sherry digs ...

Delivering results: How to maximize your trade-show ROI

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How do you show the value of a trade show? How can you confidently assure that your participation will yield an impressive return on investment (ROI)?

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Barb writes ...

Delivering results: How to maximize your trade-show ROI – Canada

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More importantly, how can you confidently assure that your participation in a trade show will yield an impressive return on investment (ROI)?

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Shaun discusses ...

Nail it! Developing a successful trade show presentation – Canada

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Create buzz about your service or product is by volunteering or applying to make at a trade show or conference.

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December discusses ...

Nail it! Developing a successful trade show presentation

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Developing a successful trade show presentation as you know, a great way to become a credible source in your industry and create buzz.

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Kathi likes ...

The ‘green’ standard: Trade shows follow suit – Canada

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EMI's study showed that 43 percent of surveyed companies have already incorporated green initiatives into their marketing mix.

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Vicky recommends ...

The “green” standard: Tradeshows follow suit

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EMI's study showed that 43 percent of surveyed companies have already incorporated green initiatives into their marketing mix.

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Suzanne describes ...

Travel Tales

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Canton Fair is a large event, it includes roughly 4.3 million square feet of exhibition space. (That's the equivalent of 72 US football fields.)

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Merchandising Team writes ...

NOW THE HARD WORK CAN ALL BEGIN!

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Wow!! I am back from the PPAI Las Vegas show and my head is still spinning.

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Merchandising Team likes ...

Trying to catch my breath.

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I’m happy to report that for the most part my flight back went fairly well, given that we flew on Friday the 13th. Now I’m not a superstitious person..

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Merchandising Team discusses ...

Fun Toys and Novelties at the Vegas Show

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Time for some FUN new toy and novelties products from the PPAI show. Here are some of the newest or most fun looking promotional products that caught our eye.

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