Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...

Barb describes ...

Trade show lighting ideas that will make your exhibit shine

Creative trade show lighting can attract attention, stimulate the senses and create good feelings about y...

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Amy discusses ...

Snag valuable face time in a digital world – Canada

More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...

Robert discusses ...

Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

Sarah recommends ...

Make connections with trade show giveaways

Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...

Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Alysia chooses ...

Get noticed with the best trade show giveaways

Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...

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Gina recommends ...

Travel tips to make their next business trip take off with ease

Last year, Americans took 462 million domestic business trips.

Amanda describes ...

Travel tips to make your next business trip take off with ease – Canada

Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...

Shaun discusses ...

Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

Matt discusses ...

Rush promotional products for when you needed it yesterday

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don't hav...

Shaun discusses ...

Rush promotional products for when you needed it yesterday – Canada

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...

Shaun chooses ...

The best tech giveaway ideas for your trade show

According to a 2017 year in review of the promotional products industry, technology holds a lot of power ...

Tiffany discusses ...

The best tech giveaway ideas to wow trade show guests – Canada

According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets mor...

Cory writes ...

Raise your trade show banner high and get seen! – Canada

Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...

Amy describes ...

Raise your trade show banner high and get seen!

With just three seconds to capture the attention of everyone passing by, you’ll need some stand-out tra...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.