Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...

Barb describes ...

Trade show lighting ideas that will make your exhibit shine

Creative trade show lighting can attract attention, stimulate the senses and create good feelings about y...

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Amy discusses ...

Snag valuable face time in a digital world – Canada

More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...

Robert discusses ...

Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

Sarah recommends ...

Make connections with trade show giveaways

Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...

Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Alysia chooses ...

Get noticed with the best trade show giveaways

Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...

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Gina recommends ...

Travel tips to make their next business trip take off with ease

Last year, Americans took 462 million domestic business trips.

Amanda describes ...

Travel tips to make your next business trip take off with ease – Canada

Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...

Shaun discusses ...

Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

Matt discusses ...

Rush promotional products for when you needed it yesterday

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don't hav...

Shaun discusses ...

Rush promotional products for when you needed it yesterday – Canada

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...

Shaun chooses ...

The best tech giveaway ideas for your trade show

According to a 2017 year in review of the promotional products industry, technology holds a lot of power ...

Tiffany discusses ...

The best tech giveaway ideas to wow trade show guests – Canada

According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets mor...

Cory writes ...

Raise your trade show banner high and get seen! – Canada

Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...

Amy describes ...

Raise your trade show banner high and get seen!

With just three seconds to capture the attention of everyone passing by, you’ll need some stand-out tra...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.

Andrea writes ...

Business giveaway ideas that will get your logo seen – Canada

An easily identifiable visual should remind people what your organization does and what you stand for.

Alexis shares ...

Companies use trade shows to build connections, according to the latest issue of amplify®

Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...

Sarah recommends ...

amplify: Building relationships at trade shows

A recent 4imprint® survey found one of the top three reasons to attend trade shows is to generate sales ...

Rebecca recommends ...

Creative trade show display ideas that will get people to stop

Just about every person who passes your booth at a trade show is a potential customer.

Andrea recommends ...

Creative trade show display ideas that will get people to stop – Canada

Stand apart from competitors with creative trade show display ideas and you’ll be sure to stop potentia...

Zach describes ...

Make a memorable brand impression with experience gifts

Experience gifts are the gifts that keep on giving. If you’re looking to make recipients happy by givin...

Andrea writes ...

Make a memorable brand impression with experience gifts – Canada

Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...

Pam shares ...

4imprint releases 2018 Trade Show Sales Survey eBook

Did you know Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook ca...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

Alexis describes ...

Best tech giveaways to draw in a crowd

Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...

Make your next trade show appearance work for you

Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...

Amanda suggests ...

Promotional strategies to captivate your trade show audience

If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...

Andy writes ...

Promotional strategies to captivate your trade show audience – Canada

To make the most out of your trade show experience, take time to design a product-promotion strategy that...

Cory digs ...

4 trade show ideas for small budgets – Canada

Trade shows and events are all about attracting interest for your brand.

Whitney discusses ...

4 trade show booth ideas for small budgets

Trade shows are an effective way to network your brand. Find leads and create connections without breakin...

Casey likes ...

5 tips to achieve healthcare trade show success

Is your organization looking to participate in a trade show? Check out these helpful tips that include ch...

Amy suggests ...

5 tips to achieve healthcare trade show success – Canada

Attendance at healthcare trade shows is on the rise.

Matt describes ...

Effective Trade Show Planning Part 6 – Post Show

Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...

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Andy suggests ...

Build brand awareness with memorable trade show bags

Impress your customers by giving them trade show bags full of branded swag.

Karri discusses ...

Build brand awareness with memorable trade show bags – Canada

Over 80% of product recipients say they're more likely to work with the company that gave it to them. Cre...

Tiffany digs ...

amplify: Tech giveaways people want today and tomorrow

Learn how to select the perfect popular technology swag. This article will help you select the ideal prom...

Andrea suggests ...

Effective Trade Show Planning Part 5 – At The Show

Today is the day and it’s your time to shine! The time spent on the fast-paced expo floor can not only ...

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Zach suggests ...

5 great trade show booth games to attract customers

Looking to draw attention to your booth? Check out 5 of the best trade show booth games to attract custom...

Andy discusses ...

5 great trade show booth games to attract customers – Canada

Looking to drive traffic to your booth? Check out 5 of the best trade show games to attract customers and...

Matt recommends ...

Effective Trade Show Planning Part 4 – Prep and Pack

Focusing on prep and packing for your trade show now can help avoid costly mistakes later.

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