How to make your first trade show a success – Canada
Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...
Success stories: Follow-up trade show swag ideas that got results
It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...
Trade show lighting ideas that will make your exhibit shine
Creative trade show lighting can attract attention, stimulate the senses and create good feelings about y...
Trade show lighting ideas that will make your exhibit shine – Canada
Attract more visitors by using creative trade show lighting at your booth.
Follow-up tools to turn trade show prospects into customers
According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.
Follow-up tools to turn trade show prospects into customers – Canada
With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...
Turn information into interaction with experiential marketing
Trade shows are often crowded with booths, so making yours stand out is key.
Turn information into interaction with experiential marketing – Canada
Trade shows are often crowded with booths, so making yours stand out is key.
Snag valuable face time in a digital world
More than 4 billion people across the globe use the internet. In the United States, there are an estimate...
Snag valuable face time in a digital world – Canada
More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...
Data collection pro-tips to create better lead connections
While making an initial contact is essential for a relationship, following up is even more critical.
Make connections with trade show giveaways
Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...
Captivate their senses—and interest—with a multisensory exhibit
The average consumer is exposed to nearly 10,000 brand messages per day.
Captivate their senses—and interest—with a multisensory exhibit – Canada
A study by Oxford University found that more than half of millennials feel increasingly disconnected from...
Get noticed with the best trade show giveaways
Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...
Travel tips to make their next business trip take off with ease
Last year, Americans took 462 million domestic business trips.
Travel tips to make your next business trip take off with ease – Canada
Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...
Custom trade show displays that will turn heads
Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...
Rush promotional products for when you needed it yesterday
While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don't hav...
Rush promotional products for when you needed it yesterday – Canada
While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...
The best tech giveaway ideas for your trade show
According to a 2017 year in review of the promotional products industry, technology holds a lot of power ...
The best tech giveaway ideas to wow trade show guests – Canada
According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets mor...
Raise your trade show banner high and get seen! – Canada
Trying to capture the attention of attendees in such a small timeframe might seem difficult. But with the...
Raise your trade show banner high and get seen!
With just three seconds to capture the attention of everyone passing by, you’ll need some stand-out tra...
Business giveaway ideas that will get your logo seen
Logos are typically the most recognized part of a business.
Business giveaway ideas that will get your logo seen – Canada
An easily identifiable visual should remind people what your organization does and what you stand for.
Companies use trade shows to build connections, according to the latest issue of amplify®
Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...
amplify: Building relationships at trade shows
A recent 4imprint® survey found one of the top three reasons to attend trade shows is to generate sales ...
Creative trade show display ideas that will get people to stop
Just about every person who passes your booth at a trade show is a potential customer.
Creative trade show display ideas that will get people to stop – Canada
Stand apart from competitors with creative trade show display ideas and you’ll be sure to stop potentia...
Make a memorable brand impression with experience gifts
Experience gifts are the gifts that keep on giving. If you’re looking to make recipients happy by givin...
Make a memorable brand impression with experience gifts – Canada
Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...
4imprint releases 2018 Trade Show Sales Survey eBook
Did you know Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook ca...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Best tech giveaways to draw in a crowd
Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Promotional strategies to captivate your trade show audience
If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...
Promotional strategies to captivate your trade show audience – Canada
To make the most out of your trade show experience, take time to design a product-promotion strategy that...
4 trade show ideas for small budgets – Canada
Trade shows and events are all about attracting interest for your brand.
4 trade show booth ideas for small budgets
Trade shows are an effective way to network your brand. Find leads and create connections without breakin...
5 tips to achieve healthcare trade show success
Is your organization looking to participate in a trade show? Check out these helpful tips that include ch...
5 tips to achieve healthcare trade show success – Canada
Attendance at healthcare trade shows is on the rise.
Effective Trade Show Planning Part 6 – Post Show
Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...
Build brand awareness with memorable trade show bags
Impress your customers by giving them trade show bags full of branded swag.
Build brand awareness with memorable trade show bags – Canada
Over 80% of product recipients say they're more likely to work with the company that gave it to them. Cre...
amplify: Tech giveaways people want today and tomorrow
Learn how to select the perfect popular technology swag. This article will help you select the ideal prom...
Effective Trade Show Planning Part 5 – At The Show
Today is the day and it’s your time to shine! The time spent on the fast-paced expo floor can not only ...
5 great trade show booth games to attract customers
Looking to draw attention to your booth? Check out 5 of the best trade show booth games to attract custom...
5 great trade show booth games to attract customers – Canada
Looking to drive traffic to your booth? Check out 5 of the best trade show games to attract customers and...
Effective Trade Show Planning Part 4 – Prep and Pack
Focusing on prep and packing for your trade show now can help avoid costly mistakes later.