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Trade show sponsorship

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This article discusses making the most of trade show sponsorship opportunities by defining objectives, negotiating, promoting...

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Exclusives: Meet Gala Promotional Pens

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If you are choosing an imprinted pen as your next promotions purchase, consider the Gala pen for its ability to stand out amo...

Shaun digs ...

The future of trade show displays

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Trade show displays are constantly evolving. From geofencing to drones to transparent displays, showrooms are looking more an...

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Strategies to improve lead generation

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It’s sad to say, but we’re actually talking about trade show leads and the depressing stat that indicates 80 percent of l...

Amanda discusses ...

The future of trade show displays – Canada

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There are reasons trade show exhibitors fail to follow up: a business card gets lost, you forgot the person despite having th...

Rebecca writes ...

Encourage attendee participation at trade shows – Canada

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There is a direct correlation between the effectiveness of an exhibit and the level of meaningful engagement that occurs at a...

Zach shares ...

Favorites – Retractable Charging Cable, Wall Charger, Blender Bottle, Big Event Tote & Riprock Ripstop Tote

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Our staffs favorite promotions! Brenda brings her Blender Bottle with her every morning.

Sherry writes ...

Encourage attendee participation at trade shows

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Exhibitors at trade shows can engage attendees by encouraging participation through demos, social walls and gamification.

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Strategies to improve lead generation – CANADA

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  “It was great meeting you … I’ll be in touch.” “Let’s meet for lunch some time—I’ll call you.” “I ...

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Trade show sales: The art of the “soft sell”

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building, engagement and researc...