Justin writes ...

4 easy ways to reach younger constituents – Canada

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Millennials, or those born between 1981 and 1996, are becoming essential stakeholders in many communities. In fact, 27.5 percent of Canadians are Millennials, and the gro...

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Storytelling strategies to make your brand’s story a best-seller

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PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips and PR giveaways that will sell your story.

Blue Paper
Amy discusses ...

Resolve to try these 5 healthy habits of successful nonprofits

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At the start of a new year, roughly 4 out of 10 Americans will be making New Year’s resolutions. And while resolutions can be tough to keep, studies have shown they hel...

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Meghan digs ...

Resolve to try these 5 healthy habits of successful nonprofits – Canada

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At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolutions can be tough to keep, studies have shown they help people a...

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Andrea recommends ...

Sports team sponsorships score major points for your brand

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When it comes to sponsorship spending in the United States, sports take first place. Support spending for sports was predicted to be somewhere in the ballpark of 16.4 bil...

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Tiffany recommends ...

Sports team sponsorships score major points for your brand – Canada

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When it comes to sponsorship spending in Canada, sports are at the front of the pack. Support spending for sports was estimated to be somewhere in the ballpark of 1.77 bi...

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Brian suggests ...

3 simple ways an outcome-based approach boosts citizen involvement

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Show your community is made by the people and for the people. Take an outcome-based approach and motivate citizen action by sharing success stories.

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Jennifer digs ...

3 simple ways an outcome-based approach boosts citizen involvement – Ca

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Evidence that actions make a difference can spark immediate change from your community. Show how using outcome-based approaches plus government giveaways.

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Alysia discusses ...

How to use video to create an impactful year-end appeal

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Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. Then increase views with nonprofit promotional items.

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Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

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Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promote it with nonprofit promotional items.

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