Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Trade show follow-up trends 2019
While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...
5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Bite-size ads keep them coming back for more
In 2016, Google® launched a new ad format called bumper ads.
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...
Advantageous ways AI can power up customer interactions
One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...