Diane suggests ...

5 helpful online appeal tips for every nonprofit – Canada

A successful digital ad campaign can bring big results. Follow these steps to snag the online audience wi...

Amanda discusses ...

5 helpful online appeal tips for every nonprofit

Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...

Mark suggests ...

4 tips to promote local tourism – Canada

Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...

Sherry discusses ...

4 tips to promote local tourism

Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...

Shaun digs ...

amplify: Get more referrals with marketing giveaways

If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Erika recommends ...

#SwaggingRights Campus Village

A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansin...

Tiffany suggests ...

Advantageous ways AI can power up customer interactions

One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...

Sarah discusses ...

Advantageous ways AI can power up customer interactions – Canada

The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...

Amanda writes ...

Bite-size ads keep them coming back for more – Canada

A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...

Shaun recommends ...

Bite-size ads keep them coming back for more

In 2016, Google® launched a new ad format called bumper ads.

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Tiffany discusses ...

5 content marketing strategies to boost engagement – Canada

This article offers five new ways to market your content, plus some promotional giveaway ideas to support...

Matt discusses ...

5 content marketing strategies to boost engagement

If you're one of the many organizations already engaged in content marketing, you may be looking for some...

Sarah recommends ...

Trade show follow-up trends 2019

While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...

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Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Ryan describes ...

5 types of videos perfect for your small business – Canada

Video is a powerful tool to connect with and sell to customers.

Carrie describes ...

5 types of videos perfect for your small business

If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...

Adam describes ...

6 virtual trade show ideas to pour into your sales funnel – Canada

Online trade shows keep costs down and create more customer interaction. We share six virtual trade show ...

Carrie recommends ...

6 virtual trade show ideas to pour into your sales funnel

Trade shows have always been an excellent place for companies and clients to come together.

Cindy writes ...

Live streaming tips for introducing a new product – Canada

Launch your new product for customers to see no matter where they are! We share live streaming tips that ...

Gail likes ...

Live streaming tips for introducing a new product

Introduce your latest product to audiences no matter where they are. We share live streaming tips to rais...