Amanda writes ...

Bite-size ads keep them coming back for more – Canada

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In 2016, Google® launched a new ad format called bumper ads. These ultra-short ads were just six seconds long, and yet they had a significant impact. One study found tha...

Erin discusses ...

Advantageous ways AI can power up customer interactions – Canada

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The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common than you think. How common? One study estimated that by 2020, 85...

Tiffany suggests ...

Advantageous ways AI can power up customer interactions

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The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common than you think. How common? One study estimated that by 2020, 85...

Erika recommends ...

#SwaggingRights Campus Village

A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansing, Mich. is pairing with a pedicab company to fill their availabl...

How to strengthen your brand with local marketing

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Your brand is more than the products you sell, it’s how the public perceives your company. Create strong brand awareness in your community by focusing on local, persona...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both customers and sales reps, hitting each major touchpoint and offer...

Shaun digs ...

amplify: Get more referrals with marketing giveaways

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If you’re looking to up your referral game, here are some helpful ideas, important statistics and a great business marketing giveaways story for you.

Sherry discusses ...

4 tips to promote local tourism

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Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using tourist gifts to support your efforts.

Mark suggests ...

4 tips to promote local tourism – Canada

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Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including using tourist gifts to support your efforts.

Amanda discusses ...

5 helpful online appeal tips for every nonprofit

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Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotional products for nonprofits, for a successful campaign.