Andrea writes ...

Social media management – Canada

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This article discusses social media management for government agencies and leaders, and offers tips on communicating with the naysayers.

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Making Community connections

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You’ve likely heard of six degrees of separation (further propagated by the “Six Degrees of Kevin Bacon” game).

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Twitter advertising

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Twitter recently announced a new feature for small- and medium-sized businesses (SMBs), Twitter quick promote on social media.

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Podcasts as part of your content marketing strategy

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To learn more about podcasting, its benefits and how to integrate it into your organization’s content marketing strategy, keep reading

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Strategies to improve lead generation

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It’s sad to say, but we’re actually talking about trade show leads and the depressing stat that indicates 80 percent of leads leave the floor.

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Rebecca writes ...

Encourage attendee participation at trade shows – Canada

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There is a direct correlation between the effectiveness of an exhibit and the level of meaningful engagement that occurs at a trade show

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Tiffany suggests ...

Making Community connections – Canada

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You’ve likely heard of six degrees of separation (further propagated by the “Six Degrees of Kevin Bacon” game).

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Tiffany recommends ...

Recruit and maintain nonprofit membership that lasts a lifetime

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According to the National Center for Charitable Statistics, 1.5 million U.S. nonprofits are currently competing for donor funds.

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Twitter advertising – Canada

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Social media channel Twitter recently announced a new feature for small- and medium-sized businesses (SMBs), Twitter quick promote.

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Podcasts as part of your content marketing strategy – Canada

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Edison’s most recent study estimated growth in emerging technology podcasting from about 39 million monthly consumers in 2014 to 46 million per month.

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