Vicky discusses ...

Igloo® Coolers – A Classic Brand for Promotional Product

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Today you can find wheeled coolers, collapsible coolers, patio coolers and even coolers with speakers a great example of product development.

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Amanda chooses ...

Measuring your Facebook(SM) efforts: What to look for with Facebook Insights (SM)

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Your company has a FacebookSM page. You are developing content, posting and monitoring the comments, but how do you know if social media is working.

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Meghan chooses ...

Content curation

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Successful brands and marketers can no longer pump out messages. Instead, they have to interact and engage on social media.

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Dan recommends ...

Clever Post-it Notes Think Outside the Box

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Square, canary-yellow sticky notes a clever convenience that most office supplies just can’t rival. That’s what makes them such awesome promotion.

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Kathi suggests ...

Capturing testimonials on the trade show floor

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The easy part of testimonials is sharing them. The tricky part can be in obtaining them. The trade show, however, offers a great opportunity to do so.

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Mark chooses ...

Hitchin’ a ride: New trends in carpooling – Canada

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According to Statistics Canada, 7.7% of Canadians get to work each day as a car passenger, not driver... Carpooling, ride sharing can help with sustainability.

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Elizabeth discusses ...

Promotional Gel Pens That Help Prevent Check Fraud

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One of the simplest ways to prevent check washing is to use a gel ink pen, this can be a great chance for branding.

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Cindy describes ...

Trend Alert: Tri-Blend Fabrics Offer A Triple Promotional Threat!

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What do you get when you combine your three favorite fabrics? Your awesome new favorite T-shirt! That's what happens when you get a great promotion.

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Kathi likes ...

Gold stars and candy bars: Using positive reinforcement in the classroom – Canada

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One in four parents of children in public schools say they pay their child to read a book, attend school or get good grades and a get a great education.

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Danielle shares ...

You never get a second chance to make a first impression.

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Cliché—yes, but only because this bit of advice is truly timeless. First impressions matter. Showing personal development is important.

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