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How to Calculate the ROI of Marketing Efforts: 4imprint’s Latest Blue Paper and Podcast

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Your company’s bottom line often boils down to one key metric in your business plan: ROI or return on investment.

Press Release
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4imprint’s New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

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Looking for a few ideas on how to improve your company’s customer satisfaction, collections rate or other business planning.

Press Release
Mark digs ...

Search Engine Optimization (SEO) Revisited

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Time to revisit a topic and it’s search engine optimization, or SEO. In brief, effective SEO makes sure users find your content when they use a search engine.

Blue Paper
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Privacy and Security

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The paper begins with a synopsis on consumer data and a review of the current landscape of privacy controls. And understanding Sales Planning.

Blue Paper
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Touchscreen Technology: 4imprint’s Latest Blue Paper and Podcast

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Touchscreens are an emerging technology on a wide range of devices while powering a surge in consumer demand for smartphones and tablets.

Press Release
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Showing sponsors the bang for their buck

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We’ve all been there, pitching a sponsorship opportunity to a potential partner—we go down the list of benefits—and explain the culture we've created.

eNewsletter
Suzanne recommends ...

Everything Old is New Again: Promotional Euro Bumper Stickers

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Removable Euro Bumper Stickers can be beneficial promotion for cause-related organizations, giving volunteers and donors a simple way to show their support.

Blog
Carol recommends ...

Marketing to Baby Boomers

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What do Civil Rights, the Women’s Movement, Vietnam and the first steps on the moon have in common? All have marketing behind them.

Blue Paper
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Usability testing

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For instance, you may use usability testing to determine if a customer can assemble something you designed with printed instructions for product development

eNewsletter
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A Pop-culture Frenzy Afloat in Pittsburgh

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A floating rubber duck that is 54 feet high is calling Pittsburgh home for three weeks and changing the culture.

Blog