How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
The surprising power of thank-you gifts for customers
Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Listen up! Tips and training giveaways to master effective listening.
Effective listening improves communication, rapport and retention. Promote better communication among tea...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Foster a successful environment with personal and professional development
Build up employees with professional opportunities and personal development gifts—they set a strong fou...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...