Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
Effective change-management techniques for your organization
Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Defend your team with these tips and safety incentive gifts
Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts,...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Custom work uniforms: Find the perfect fit for your brand
Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers t...
Creative leave-behind ideas to get ahead in business
Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...