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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
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Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
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Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
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Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
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Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
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Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
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Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...