Sherry discusses ...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Tiffany writes ...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...