Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Gina recommends ...

Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Cindy recommends ...

Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...