How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...