Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...