Amy discusses ...

Make your point clearly with branded writing instruments – Canada

Promotional pens and pencils are the “write” choice to leave your mark. Merchandising expert, Stephan...

Molly digs ...

Make your brand shine with light-up promotional items – Canada

A glowing logo can help your brand shine bright. We share useful and memorable light-up promotional items...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Jason describes ...

Make an impression: How to look good in virtual meetings – Canada

When you present your best self online, you can better connect with the audience you’re trying to reach...

Alysia discusses ...

Make a better match: How to segment audiences – Canada

When you know how to segment audiences, your marketing message can make a bigger impact. We offer tips to...

Barb suggests ...

Mailable promotional products: Traditional turned innovative – Canada

In a world that’s turned mostly digital, mailable promotional products are a welcome surprise. Execute ...

Pam likes ...

Logoed promotional items for nonprofits drive self-esteem and appreciation – Canada

From funding nonprofits to supporting people overcoming tough times to providing a fresh start, free prom...

Carla recommends ...

Logoed promotional gifts can help boost charitable donations – Canada

Branded promo gifts are a great way to get a fantastic return on investment. These ideas can help bring y...

Liz suggests ...

Light-up promotional items make your brand shine

Light-up promotional items can help your brand shine. We share products customers will keep on hand to br...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Sherry discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...

Zach discusses ...

It’s a date: How to use calendar giveaways to stay top of mind – Canada

Month after month, stick around and stay top of mind. We offer a variety of wall, office and pocket calen...

Pam digs ...

Innovative tech giveaways they’ll use every day

This list of useful tech giveaways is filled with promotional items your customers and employees will lov...

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Robert describes ...

Improve your workplace with open and transparent communications – Canada

Transparency is key to maintaining a positive business relationship with staff and customers. These four ...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...

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Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Ryan describes ...

How to use digital giveaways to stand out online – Canada

In a crowded online world, it can be difficult to for your brand to stand out. We offer suggestions on us...

Angie describes ...

How to strengthen your digital healthcare marketing strategy – Canada

It’s time for a check-up—for your digital healthcare marketing strategy, that is. We offer ideas to h...

Jon likes ...

How to snag customers with geofencing – Canada

Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...

Andy recommends ...

How to shake up your next gala – Canada

How can your nonprofit shake things up to make its next gala one your community members will want to atte...

Sherry writes ...

How to score big with clients and staff using sports giveaways – Canada

How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...

Meghan discusses ...

How to score big with clients and staff using sports giveaways

From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Shaun recommends ...

How to incorporate outdoor classroom activity ideas for all grade levels – Canada

With several learning styles in one classroom, many teachers appreciate the benefits of outdoor lessons. ...