Alysia suggests ...

8 fun virtual event gamification ideas – Canada

Capture more attention at virtual trade shows by adding an element of fun. We offer several virtual event...

Mark recommends ...

8 promotional product trends to boost your brand

From sustainably made products to techy giveaways to savory snacks, these eight promotional product trend...

Carrie discusses ...

8 promotional product trends to boost your brand – Canada

Brand awareness is about what people feel when they think of your company. These eight promotional produc...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Daryl discusses ...

Amp up your fun run with these 5 winning tips

Whether you’re looking to add a fun run to your nonprofit’s fundraising mix or seeking new ideas to a...

Tiffany discusses ...

Amp up your fun run with these 5 winning tips – Canada

Run/walk season is fast approaching. Charity runs (and walks) can increase fundraising dollars, raise awa...

Matt shares ...

An event planning checklist for knockout events

Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...

Yeng recommends ...

Appealing to younger donors: How to reach Generation Z

Knowing the next generation of supporters’ motivations and preferred methods of communication is crucia...

Tiffany shares ...

Appealing to younger donors: How to reach Generation Z – Canada

To remain relevant, nonprofits must understand what drives and motivates future generations of supporters...

Sherry shares ...

Attention-Winning Booth Display Ideas

Check out these attention-winning booth display ideas to promote your agency at your next job fair, busin...

Alexis describes ...

Best tech giveaways to draw in a crowd

Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...

Tiffany likes ...

Best tech giveaways to draw in a crowd – Canada

Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...

Robert writes ...

Bleisure travel: Mix business with pleasure

Bleisure travel combines company trips with personal time for staff members. Share bleisure travel tips w...

Angie shares ...

Bleisure travel: Mix business with pleasure – Canada

Encourage staff to fit some personal time into their business trips with these bleisure travel tips.

Amanda likes ...

Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situatio...

Cheryl describes ...

Boost student motivation by using these classroom tips – Canada

Finding ways to get students engaged with learning can be a fun challenge. We offer ideas to get students...

Amanda digs ...

Branding with emotion: If you build it, they will buy – Canada

Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...

Jason writes ...

Branding your city—it’s more than a motto

Much the way you have to know what a product does before you can sell it, you must know the ins and outs ...

Emily writes ...

Branding your city—it’s more than a motto – Canada

City branding requires much more than just a motto.

Casey writes ...

Bring cheer to customers during the holiday season

From Thanksgiving until the new year, knowing how to delight customers can help your business win big. Ch...

Gail describes ...

Bring cheer to customers this holiday season – Canada

As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...

Kristi likes ...

Bring on the fun with novelty giveaways – Canada

4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...

Matt suggests ...

Build stronger relationships with your patients

The word “care” is an integral part of healthcare.

Gina writes ...

Build stronger relationships with your patients – Canada

A strong relationship with a healthcare provider will make a patient more inclined to share important inf...

Liz writes ...

Build your brand with these healthcare event hosting tips

Your brand is the face of your healthcare organization. These 4 useful event hosting tips will help you g...

Rebecca discusses ...

Build your brand with these healthcare event hosting tips – Canada

Online, in-person and hybrid events help share your healthcare brand in the community. Learn 4 helpful ev...

Marc describes ...

Calendar giveaways: Leave an impression that lasts month after month

In a digital-scheduling world, stand out with tangible calendar giveaways. Versatile and useful, calendar...

Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Gail discusses ...

Celebrate with giveaway ideas for Small Business Week

National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...

Sarah recommends ...

Classroom tips to boost student engagement

Build relationships. Praise effort. Stay positive. Try these classroom management tips to help students s...

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Ryan writes ...

Communication with the next generation of patients: How to market to Gen Z

When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...

Carrie writes ...

Communication with the next generation of patients: How to market to Gen Z – Canada

When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...

Angie discusses ...

Conference gift bag ideas that will leave a lasting impression

Great conference gift bag ideas make a strong first impression. Show attendees the love by selecting the ...

Amanda discusses ...

Conference gift bag ideas that will leave a lasting impression – Canada

Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...

Pam recommends ...

Create an amazing medical profile to help patients find you – Canada

A well-written medical profile can highlight your expertise and help patients find you more easily. We sh...

Sam likes ...

Creative marketing ideas to make the most of your budget

A small promotional budget can go a long way with a little creativity. We share low-cost marketing ideas ...

Adam describes ...

Creative marketing ideas to make the most of your budget – Canada

When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...

Mark writes ...

Customer retention tips that bring people back for more

Two-thirds of sales come from existing customers. We share customer retention tips that will bring them b...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Indigo writes ...

Customers share how they’ve used popular promotional products

Our customers share the useful promotional items they’ve given to welcome new hires, show customer appr...

Robert discusses ...

Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

Cheryl discusses ...

Data collection pro-tips to create better lead connections – Canada

Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...

Robert describes ...

Encouraging remote work-life balance

Achieving remote work-life balance helps keep you and your team refreshed and ready for work every day. W...

Karri shares ...

Event registration tips to increase virtual attendance

Boosting attendance at your virtual event or trade show can be a challenge. We offer 6 event registration...

Karri describes ...

Event registration tips to increase virtual attendance – Canada

Get more people to sign up for your next virtual event, conference or trade show. We share 6 virtual even...