How corporate and nonprofit partnerships build big benefits – Canada
Corporate and nonprofit partnerships create opportunities for your business, charitable organizations and...
Hold a pitch festival and captivate your class – Canada
This creative, engaging and educational program puts students and their ideas in the spotlight. Plan a su...
Helpful tips and unique trade show giveaways to make a connection – Canada
The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...
Healthcare influencer marketing: Partnering with patients who have a following – Canada
Influencers have already established trust with their audience. As patients themselves, influencers can b...
Health promotional items to help fight off seasonal germs – Canada
Fight germs and stay well during cold and flu season with preventive measures that include wellness promo...
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Grab-worthy parade giveaways they’ll line the route for – Canada
Make sure your giveaways include the name of your organization, tie into the parade theme, and provide va...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Generous corporate thank-you gifts to express your gratitude – Canada
Everyone likes to feel appreciated, valued, liked and connected with others.
Fun holidays to celebrate throughout the year – Canada
Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
Event registration tips to increase virtual attendance – Canada
Get more people to sign up for your next virtual event, conference or trade show. We share 6 virtual even...
Data collection pro-tips to create better lead connections – Canada
Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Creative marketing ideas to make the most of your budget – Canada
When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...
Create an amazing medical profile to help patients find you – Canada
A well-written medical profile can highlight your expertise and help patients find you more easily. We sh...
Conference gift bag ideas that will leave a lasting impression – Canada
Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...
Communication with the next generation of patients: How to market to Gen Z – Canada
When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Captivate their senses—and interest—with a multisensory exhibit – Canada
A study by Oxford University found that more than half of millennials feel increasingly disconnected from...
Build your brand with these healthcare event hosting tips – Canada
Online, in-person and hybrid events help share your healthcare brand in the community. Learn 4 helpful ev...
Build stronger relationships with your patients – Canada
A strong relationship with a healthcare provider will make a patient more inclined to share important inf...
Bring on the fun with novelty giveaways – Canada
4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...
Bring cheer to customers this holiday season – Canada
As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...
Branding your city—it’s more than a motto – Canada
City branding requires much more than just a motto.
Branding with emotion: If you build it, they will buy – Canada
Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...
Boost student motivation by using these classroom tips – Canada
Finding ways to get students engaged with learning can be a fun challenge. We offer ideas to get students...
Bleisure travel: Mix business with pleasure – Canada
Encourage staff to fit some personal time into their business trips with these bleisure travel tips.
Best tech giveaways to draw in a crowd – Canada
Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...
Appealing to younger donors: How to reach Generation Z – Canada
To remain relevant, nonprofits must understand what drives and motivates future generations of supporters...
Amp up your fun run with these 5 winning tips – Canada
Run/walk season is fast approaching. Charity runs (and walks) can increase fundraising dollars, raise awa...
8 promotional product trends to boost your brand – Canada
Brand awareness is about what people feel when they think of your company. These eight promotional produc...
8 fun virtual event gamification ideas – Canada
Capture more attention at virtual trade shows by adding an element of fun. We offer several virtual event...
6 ways to use text messaging for better staff and citizen communication – Canada
Improve staff and citizen communication using text messages. We share 6 ways to use text messaging to con...
6 virtual networking tips to help you make connections – Canada
Meeting new leads when in-person events are canceled requires a digital approach. Here are six virtual ne...
6 tips to keep healthcare marketing emails from ending up as spam – Canada
We offer tips to connect with your patients by making sure your healthcare marketing emails reach their i...
6 tips for conducting successful healthcare focus groups – Canada
Gain insightful feedback from focus groups to better understand patience preferences. After the focus gro...
6 public relations strategies to build a positive image – Canada
Smart public relations strategies can keep public perception positive even in times of crisis. We give si...
6 behind-the-scenes content ideas to strengthen customer relationships – Canada
Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...
5 ways to step up their walking plan for better patient health – Canada
Whether they’re 9 or 99, your patients will benefit from a walking plan. We share tips to help them mak...
5 ways to revive patient care with a personalized online experience – Canada
Empower patients to take control of their health by offering a personalized online experience. See how to...
5 ways to promote school clubs with promotional giveaways – Canada
If you’re looking to boost membership or convince students to try a new experience, these tips and prom...
5 ways to improve website load time – Canada
When a user visits your website, their browser must load a lot of elements, including images—all while ...
5 unforgettable celebration and teacher appreciation gift ideas – Canada
Teachers deserve heartfelt appreciation all year long. We offer the best memorable teacher appreciation g...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
5 tips to get your trade show exhibit rolling with video – Canada
Looking to capture the attention of trade show goers? Make a video. Explore best practices (and some prom...
5 tips to achieve healthcare trade show success – Canada
Attendance at healthcare trade shows is on the rise.