Cheryl discusses ...

Data collection pro-tips to create better lead connections – Canada

Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...

Sarah discusses ...

Advantageous ways AI can power up customer interactions – Canada

The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...

Amanda writes ...

Bite-size ads keep them coming back for more – Canada

A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Mark describes ...

Persuasive influencer marketing boosts brand attention – Canada

Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...

Elizabeth recommends ...

How to deliver data findings for a maximum impact – Canada

Data plays a critical role in every company. It explores marketing trends and helps determine what custom...

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Tiffany discusses ...

5 content marketing strategies to boost engagement – Canada

This article offers five new ways to market your content, plus some promotional giveaway ideas to support...

Adam discusses ...

Get your team up to speed on blockchain technology – Canada

In the simplest form, blockchain is a digital ledger.

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Daryl discusses ...

Simple ways you can better the employee experience – Canada

While employee engagement comes from the top down, employee experience is bottom up.

Callie writes ...

Promotional giveaways play an important role in Wheelchair Games’ success – Canada

Since 1985, two national groups—the U.S. Dept. of Veterans Affairs and Paralyzed Veterans of America—...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Molly writes ...

What you can learn from candidates who don’t take the job – Canada

After crafting the perfect job listing, reading hundreds of resumes, performing multiple interviews and s...

Jenn discusses ...

Promotional toys for your kids at heart – Canada

The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Matt describes ...

Strengthen your wellness program with gamification – Canada

With a few health and wellness giveaways, you can increase involvement. In fact, one company boosted part...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

Adam describes ...

Serving the community, not just customers – Canada

If taking care of the customer is job one, taking care of the community may be job two.

Tiffany discusses ...

How to digitally detox your employees – Canada

Help your staff reduce their screen time with digital detox tips and health and wellness giveaways.

Cory suggests ...

How to optimize your website for voice search – Canada

Half of all internet searches will be voice prompted by 2020. Make sure your website can be found easily ...

Jon describes ...

Tips to make the most of your trade show experience – Canada

Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...