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This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

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This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

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Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.