Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...