Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...