Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to launch a student book club – Canada
Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...
How to launch a student book club
Studies show students who read for fun have higher scores in language comprehension, vocabulary and even ...
How to build buzz about public safety programs – Canada
65 percent of people are more likely to stay home after dark when they feel unsafe.