Trade show follow-up trends 2019
While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...
5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
Bite-size ads keep them coming back for more
In 2016, Google® launched a new ad format called bumper ads.
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...
Advantageous ways AI can power up customer interactions
One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...
#SwaggingRights Campus Village
A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansin...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
amplify: Get more referrals with marketing giveaways
If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...
Effective Trade Show Planning Part 2 – Start Shopping Around
Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...
Grow your business relationships
We all know finding new customers is an essential component to successful business growth. But how do we ...
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
The best outdoor promotional items for outdoor events
With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
4 unique ways to use promotional umbrella giveaways
Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...
Tips for selecting the best parade giveaways and ideas
Make your organization the star of the parade with show-stopping parade giveaways. Here’s how to find p...
6 promotional items under $1 to help generate leads
If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...