Ryan writes ...

Communication with the next generation of patients: How to market to Gen Z

When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...

Carrie writes ...

Communication with the next generation of patients: How to market to Gen Z – Canada

When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...

Tiffany describes ...

Competitive cooperation: The benefits of coopetition in healthcare

When the patient wins everyone who works to keep them healthy does too. We share the benefits of coopetit...

Adam recommends ...

Competitive cooperation: The benefits of coopetition in healthcare – Canada

By bringing medical options together organization can achieve better patient care. We discuss the benefit...

Zach recommends ...

Create a positive experience for paediatric patients using promotional items for kids – Canada

Going to the doctor is a normal part of life for most people, starting at birth.