How to get testimonials to drive business growth – Canada
Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to Have a Digital Detox with Office Promotional Items
Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...
How to Have a Digital Detox with Office Promotional Items – Canada
Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...
How to help employees transition from peer to team leader
In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to...
How to hold more productive meetings
Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive...
How to hook customers with a great brand story
Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...
How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
How to host an impressive event with perfect open house giveaways
Leave a lasting impression on everyone who steps through the front door and make your event a success, wi...
How to implement a culture of transparency in your marketing
One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...
How to implement a culture of transparency in your marketing – Canada
What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...
How to Impress with Creative Business Cards
Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...
How to improve employee surveys
Obtain even more valuable information about staff and customers by creating effective staff surveys. We s...
How to improve employee surveys – Canada
Get more responses—plus better data—with effective surveys. We offer 8 ideas and best practices to he...
How to improve ergonomics for remote employees’ comfort
Working from home means remote employees have a new set of challenges, like how to improve ergonomics. Ch...
How to improve ergonomics for remote employees’ comfort – Canada
As remote employees adjust to working from home, they may deal with physical discomfort during the workda...
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make your first trade show a success
Are you thinking about adding trade shows to your sales and marketing mix?
How to make your first trade show a success – Canada
Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to measure company culture for a stronger company
A strong, healthy culture is good for business. Learn how to measure company culture for boosting employe...
How to measure company culture for a stronger company – Canada
A strong culture predicts business success. Knowing how to measure company culture gives you a window int...
How to optimize your website for voice search – Canada
Half of all internet searches will be voice prompted by 2020. Make sure your website can be found easily ...
How to pick the best promotional travel mug
With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...
How to Promote Workplace Wellness with Fitness Giveaways
Sitting disease is a real threat to sedentary employees. Promote movement and overall workplace health wi...
How to put a fresh spin on classic promotional products
Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...
How to reach your target audience with the perfect customer giveaway ideas
Reach your target audience, no matter what generation they identify with, with the perfect customer givea...
How to reach your target audience with the perfect customer giveaway ideas – Canada
If you’re looking for ways to reach your target audience, we offer the best customer giveaway ideas to ...
How to retain talent: Ideas and employee recognition gifts to re-recruit top staff
Make staying with your company for the long haul an easy choice for employees. We offer ideas and employe...
How to retain talent: Ideas and employee recognition gifts to re-recruit top staff – Canada
When staff feel seen, heard and understood, they’re more likely to stay with your company. We offer ide...
How to Sneak Activity into Sedentary Work for Healthy Employees
Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...
How to strengthen relationships using community giveaways
Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to use employee resource group best practices to build better businesses
Ensure every team member’s voice is heard by following employee resource group best practices. We share...
How to use employee resource group best practices to build better businesses – Canada
Help every voice find a place in your business with employee resource group best practices. We share ERG ...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How to Use Promotional Giveaway Items in Brand Contests
Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...
How to Use Promotional Giveaway Items in Brand Contests – Canada
From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...
How training giveaways can help with conflict resolution strategies – Canada
Unresolved conflict wreaks havoc on employee health, morale and productivity. Check out these tips that c...
HR insider’s guide to choosing useful promotional items
Looking for the perfect gift to celebrate employee milestones? Or a useful promotional item to hand out a...
Impress your audience using new promotional items
Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...