Diane recommends ...

New audiences mean new opportunities – Canada

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4imprint’s customer, a convention and visitors bureau, knew it had a good thing going. With beautiful countryside the scenery made marketing to tourists easy.

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The ‘green’ standard: Trade shows follow suit – Canada

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EMI's study showed that 43 percent of surveyed companies have already incorporated green initiatives into their marketing mix.

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Vicky recommends ...

The “green” standard: Tradeshows follow suit

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EMI's study showed that 43 percent of surveyed companies have already incorporated green initiatives into their marketing mix.

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Anna shares ...

Finding the perfect match – Canada

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Sure, it’s important for your business and your business planning to appeal to potential customers, but equally vital for your customers to be a good fit.

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Cindy discusses ...

Cracking The Personality Code

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How workplace personalities affect individual, team and organizational success and create a unique culture.

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Matt suggests ...

Staking Your Claim and Choosing Your Customers

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The customer may always be right, but that doesn't mean the customer is always right for you. Learn ways to improve your customer service.

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Kevin recommends ...

Case Study #11 – En-Vision America Weaves Their Innovative Products Into Their Trade Show Marketing

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For the blind or visually impaired, it's common to use rubber bands or small, textured objects as prescription medication differentiators.

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Danielle recommends ...

Color Choices Matter

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For centuries, color was considered an upper-class luxury. Yet, despite its wide accessibility, color can still be a great for branding.

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Stuff Suzanne Wants – A Working Title

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Have you started thinking about year-end business gifts and promotions? You know. The thank you gifts for customers and suppliers?

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Kevin suggests ...

Another Study Indicates ‘Promotional Products Work’

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Brandweek has posted a story about a new study by the Advertising Specialty Institute. It's another study that shows the effectiveness of promotions.

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