It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Inspiring ideas and creative promotional products to motivate employees
Keep employees inspired and motivated to do their best with creative promotional products, a little bit o...
Inspire Team Spirit at Home with Branded Gifts – Canada
Right now, most of us are staying home. But these tips and branded gifts can keep the team spirit alive d...
Innovative tech giveaways they’ll use every day
This list of useful tech giveaways is filled with promotional items your customers and employees will lov...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Indoor and outdoor promotional signs help grab attention and increase foot traffic
Creative message displays are a proven way to attract crowds. Use these indoor and outdoor promotional si...
Increase Job Satisfaction by Building Relationships at Work
The average American spends more time with his or her coworkers than with family or friends.
Increase brand exposure with promotional products under $1
With bootstrap marketing, small budgets are not match for sharp ideas. These strategies, coupled with pro...
Include safe, contactless marketing in your strategy
Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...
In-demand tech swag to boost your marketing promotions
4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...
Improve your workplace with open and transparent communications – Canada
Transparency is key to maintaining a positive business relationship with staff and customers. These four ...
Improve your workplace with open and transparent communications
When trying to effectively communicate with staff and customers, openness and transparency are key. These...
Improve your bottom line with workplace fun
Boost your company’s productivity by 12% by experiencing a little enjoyment—and by giving out fun swa...
Improve productivity with 6 helpful nonprofit time management tips – Canada
Managing your workload efficiently can skyrocket productivity and help you know where your time is being ...
Improve productivity with 6 helpful nonprofit time management tips
Good nonprofit time management can get back hours of the day and help your team accomplish more. We offer...
Improve employee health with a workplace fitness initiative – Canada
Kick your organization’s wellness plan into high gear!
Improve employee health with a workplace fitness initiative
Help your employees get fit by incorporating physical activity into the workday. Hold a fitness challenge...
Impress your audience using new promotional items
Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...
HR insider’s guide to choosing useful promotional items
Looking for the perfect gift to celebrate employee milestones? Or a useful promotional item to hand out a...
How training giveaways can help with conflict resolution strategies – Canada
Unresolved conflict wreaks havoc on employee health, morale and productivity. Check out these tips that c...
How to Use Promotional Giveaway Items in Brand Contests – Canada
From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...
How to Use Promotional Giveaway Items in Brand Contests
Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How to use employee resource group best practices to build better businesses – Canada
Help every voice find a place in your business with employee resource group best practices. We share ERG ...
How to use employee resource group best practices to build better businesses
Ensure every team member’s voice is heard by following employee resource group best practices. We share...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to strengthen relationships using community giveaways
Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...
How to Sneak Activity into Sedentary Work for Healthy Employees
Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...
How to retain talent: Ideas and employee recognition gifts to re-recruit top staff – Canada
When staff feel seen, heard and understood, they’re more likely to stay with your company. We offer ide...
How to retain talent: Ideas and employee recognition gifts to re-recruit top staff
Make staying with your company for the long haul an easy choice for employees. We offer ideas and employe...
How to reach your target audience with the perfect customer giveaway ideas – Canada
If you’re looking for ways to reach your target audience, we offer the best customer giveaway ideas to ...
How to reach your target audience with the perfect customer giveaway ideas
Reach your target audience, no matter what generation they identify with, with the perfect customer givea...
How to put a fresh spin on classic promotional products
Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...
How to Promote Workplace Wellness with Fitness Giveaways
Sitting disease is a real threat to sedentary employees. Promote movement and overall workplace health wi...
How to pick the best promotional travel mug
With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...
How to optimize your website for voice search – Canada
Half of all internet searches will be voice prompted by 2020. Make sure your website can be found easily ...
How to measure company culture for a stronger company – Canada
A strong culture predicts business success. Knowing how to measure company culture gives you a window int...
How to measure company culture for a stronger company
A strong, healthy culture is good for business. Learn how to measure company culture for boosting employe...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to make your first trade show a success – Canada
Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...
How to make your first trade show a success
Are you thinking about adding trade shows to your sales and marketing mix?
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...