Improve patient communication by identifying different personas
The experience you provide your patients is now more important than ever. By 2020, 88 percent of companie...
Bite-size ads keep them coming back for more
In 2016, Google® launched a new ad format called bumper ads.
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Effective communication strategies to engage parents and teachers
With all that information, it’s easy for things to slip through the cracks.
Effective communication strategies to engage parents and teachers – Canada
If everyone spent three minutes reading and responding to each of those emails, they would spend more tha...
Snag valuable face time in a digital world
More than 4 billion people across the globe use the internet. In the United States, there are an estimate...
Snag valuable face time in a digital world – Canada
More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...
How to plan a parade that’s one for the books
Whether you’re planning an entire parade or participating with your agency or department, we hope these...
How to plan a parade that’s one for the books – Canada
If you’re tasked with planning your agency’s parade entry—or the entire parade—here are several t...
How to build the best committee for your nonprofit
Great committees keep board meetings from becoming boring meetings. Having board committees handle early ...
How to build the best committee for your nonprofit – Canada
We’ve put together a simple set of tips along with nonprofit swag that will help you build productive c...
How to drive customer traffic to your door during road construction
Communicating early and often about impending street repairs not only prepares customers, but it also kee...
How to drive customer traffic to your door during road construction – Canada
Did you know that Canada’s road network is long enough to circle the equator more than 19 times? Thatâ...
4 Ways to help patients remember post-visit instructions – Canada
You can help patients retain their post-visit instructions with these simple tips. Use some healthcare pr...
4 ways to help patients remember post-visit instructions
The moment a patient walks out the door, they tend to forget 40 to 80 percent of the information given to...
Boost employee loyalty with personalized benefits
Personalization is everywhere today, including in company benefit plans.
Boost employee loyalty with personalized benefits – Canada
If youâre looking to personalize your employee benefits, keep reading for a few ideas and some employee...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and itâs likely more common...
Advantageous ways AI can power up customer interactions
One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...
Data collection pro-tips to create better lead connections
While making an initial contact is essential for a relationship, following up is even more critical.
Data collection pro-tips to create better lead connections – Canada
Follow-ups should be timely, friendly and customized, reflecting each clientâs needs, interests and pai...
4 notable ways everyone benefits from collaborative learning
Working in the education field, youâve probably heard the term âcollaborative learningâ many times....
4 notable ways everyone benefits from collaborative learning – Canada
Collaborative learning is an approach to teaching that involves people working together to reach a common...
Make your neighborhoods shine with a community cleanup
Rolling up shirt sleeves for a community cleanup can have more than just a visual impact on your communit...
Make your neighbourhoods shine with a community cleanup – Canada
Cleaning up a community doesnât just lower crime and add value to a neighbourhood, it also brings peopl...
Little-known tools that reduce event planning stress
Hosting an event for your nonprofit is a lot of work. For it to be successful, you need to raise enough m...
Little-known tools that reduce event-planning stress – Canada
With these helpful tools, planning and hosting your organizationâs next big event will be a breeze. Don...
Better your hiring process using remote interviews
Remote work is becoming more of a norm than an exception.
Better your hiring process using remote interviews – Canada
Virtual interviews are convenient and affordable, saving both recruiters and recruits time, money and ene...
Recruitment tips and giveaways to target top talent
By networking, making potential employees aware of your company benefits and recruitment giveaways, youâ...
Recruitment tips and giveaways to target top talent – Canada
When it comes to running a small business, hiring is a good news/bad news situation. On the one hand, it ...
5 common concerns about virtual care and how to address them
The stats are in, and they all point to virtual care. You may be surprised to learn 78 percent of patient...
5 common concerns about virtual care and how to address them – Canada
Here are five of the biggest concerns users have with virtual care and how to overcome them using these t...
Sports fundraising ideas thatâll score more donations
According to the National Federation of State High School Associations, high school sports participation ...
Sports fundraising ideas thatâll score more donations – Canada
Participating in high school sports comes with many benefits, like better overall health, teamwork skills...
Captivate their sensesâand interestâwith a multisensory exhibit
The average consumer is exposed to nearly 10,000 brand messages per day.
Captivate their sensesâand interestâwith a multisensory exhibit – Canada
A study by Oxford University found that more than half of millennials feel increasingly disconnected from...
Marketing strategies to turn a customerâs pain to a customer gained
Customers have problems that you can solve. By discovering those problems, you will be better able to off...
Marketing strategies to turn a customerâs pain to a customer gained – Canada
At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...
4 easy ways to reach younger constituents
Millennials, or those born between 1981 and 1996, are becoming essential stakeholders in many communities...
4 easy ways to reach younger constituents – Canada
As the first generation raised on technology, different methods must be used to engage Millennials.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Tips to writing a winning grant proposal
If you are among the more than 1.5 million nonprofits in the United States, you understand the challenges...
Tips to writing a winning grant proposal – Canada
If you are among the more than 170,000 nonprofit and charitable organizations in Canada, you understand t...
Travel tips to make their next business trip take off with ease
Last year, Americans took 462 million domestic business trips.
Travel tips to make your next business trip take off with ease – Canada
Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...
Popular coping strategies to reduce employee stress
Offer your team stress relief giveaways to remind them how important it is to laugh, sleep and have a lit...
Popular coping strategies to reduce employee stress – Canada
Stress is a factor in almost every workplace. In fact, 58 percent of Canadians say they are overworked, w...
Ergonomic basics to help keep employees in good form
Ergonomics, or the study of how people interact with their work environment, aims to eliminate injuries c...