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Brand loyalty

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding...

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Plans for graduation?

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Whether the ceremony recognizes the accomplishments of a kindergarten or from college to working adulthood, every event needs...

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Millennials

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This enewsletter examines the impact this generation is having on the workforce and our work culture.

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Virtual school – Canada

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This article reviews the benefits of virtual school including cost-savings, time to understand this emerging technology

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Teaching empathy – Canada

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This article discusses the importance of teaching empathy and offers educators tips to help their students build leadership i...

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Soft-sell strategies – Canada

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Trade show exhibitors may see better results using soft-sale strategies such as relationship building.

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Teaching empathy

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This article discusses the importance of teaching empathy and offers educators tips to help their students build leadership i...

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Brand loyalty – Canada

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding...

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Government market research

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This article discusses government market research such as market segmentation, geospatial mapping and predictive analytics to...

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Fundraising ideas – Canada

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This article offers nonprofit organizations new fundraising ideas to solicit free money for their causes.