Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Ready, set, revenue: Tips for selling promotional products
Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...