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Employee Advocacy

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This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocacy program, case stud...

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Holacracy®

This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for adopting the practic...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email marketing, social medi...

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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can master social custom...

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Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Audience Intent Marketing

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This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and what content best ali...

Adam writes ...

Marketing Attribution

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This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attri...

Gail writes ...

Text Analytics

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This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text anal...

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Live Streaming

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This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new content marketing op...

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Artificial Intelligence

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This Blue Paper explores the rise of artificial intelligence and its use in business applications and more about this emergin...