Artificial Intelligence
This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Holacracy®
This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...