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Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...

Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Andy discusses ...

Holacracy®

This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

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Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Diane recommends ...

Artificial Intelligence

This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...

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Company Culture

This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Shaun describes ...

Workplace Distractions

This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Amie shares ...

Millennials

Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...

Matt suggests ...

Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Sarah suggests ...

Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...