Listen up! Tips and training giveaways to master effective listening.

Effective listening improves communication, rapport and retention. Promote better communication among tea...

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...

The surprising power of thank-you gifts for customers

Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Awards and recognition for employees to bring out the best in your team

Awards and recognition for employees not only help staff feel good about themselves—they make them bett...

How thought leadership and training giveaways can build your business

In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...

Creative leave-behind ideas to get ahead in business

Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...