Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...

Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Share the new you with branded promotional items

Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...

Ready, set, revenue: Tips for selling promotional products

Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

Brian digs ...

Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...