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Li-Fi Technology

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

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Holacracy®

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

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Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

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Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...

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Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

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Live Streaming

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Artificial Intelligence

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Company Culture

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

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Influencer Marketing

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Beyond demographic segmentation: The changing face of consumerism

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Workplace Distractions

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Subscription-based Services

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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

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Millennials

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Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

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Memetics

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Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...

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Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

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Online best practices: Social media policies for employees

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Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

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Color in branding: How to use your hues

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Make gold: The business alchemy of great customer service

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How to maintain your brand: Ways to maintain your marketing message

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