Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Ready, set, revenue: Tips for selling promotional products
Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...