Effective change-management techniques for your organization
Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Ethics in the workplace: The honorable organization
This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Find your best fit—interview tips and employee recruitment giveaways
Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways...
Foster a successful environment with personal and professional development
Build up employees with professional opportunities and personal development gifts—they set a strong fou...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Healthy giveaways to get your wellness program moving
Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will he...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
Holacracy®
This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
How to help employees transition from peer to team leader
In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to...
How to hold more productive meetings
Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Listen up! Tips and training giveaways to master effective listening.
Effective listening improves communication, rapport and retention. Promote better communication among tea...