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Business branding 101: Ways to maintain your marketing message

If you’re looking for ways to make your company stand out, try these branding 101 ideas. See what consistency, loyalty and ...

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Make Gold: The Business Alchemy of Great Customer Service

The customer is always right. But, the customer isn't always right, but he or she always comes first with customer service.

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How to use your hues: Color and branding trends

We live in color. Find out how color and branding trends blend together to influence how customers think and feel about your ...

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Plan, promote and party: A beginner’s guide to planning and promoting internal company events

Planning an internal event for the first time (or the tenth) can be a challenge. Some simple corporate event tips can ensure ...

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Online best practices: Social media policies for employees

Today, appropriate social media usage is a must. Find out how to implement a social media policy for employees to ensure exce...

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Get growing: The role of nonprofit capital campaigns

Get valuable tips on how to begin and run a successful nonprofit capital campaign to help your nonprofit organization grow.

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical for every company. This Blue Paper discusses promoting diversity in the workplace including best practi...

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Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other meditation benefits...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, either, memetics is ...

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Ethics in the workplace: The honorable organization

This paper discusses the history of the honor code and offers organizations a four-step guide to instill honor and ethics in ...