How to help employees transition from peer to team leader
In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to...
Beyond hello and a handshake: How to network effectively
Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...
How to hold more productive meetings
Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive...
Ready, set, revenue: Tips for selling promotional products
Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...
Build big business benefits with company community service
Caring for your community has big benefits. See how to build company community involvement to benefit emp...
Trending giveaways to help you kick off the new year
Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainab...
Healthy giveaways to get your wellness program moving
Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will he...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
Defend your team with these tips and safety incentive gifts
Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts,...
Custom work uniforms: Find the perfect fit for your brand
Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers t...
Success stories: Follow-up trade show swag ideas that got results
It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Boost team spirit with team-building gifts
A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...
Find your best fit—interview tips and employee recruitment giveaways
Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
Foster a successful environment with personal and professional development
Build up employees with professional opportunities and personal development gifts—they set a strong fou...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Listen up! Tips and training giveaways to master effective listening.
Effective listening improves communication, rapport and retention. Promote better communication among tea...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
The surprising power of thank-you gifts for customers
Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
Awards and recognition for employees to bring out the best in your team
Awards and recognition for employees not only help staff feel good about themselves—they make them bett...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
Creative leave-behind ideas to get ahead in business
Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Effective change-management techniques for your organization
Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...
Creating referral marketing strategies that work
Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Tips for Building Successful Teams
Successful companies are composed of strong teams. Encourage your teams to achieve common goals with thes...
Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products
A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Wellness in the Workplace-Trends to Trust
Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Office Moving
This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...