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How to maintain your brand: Ways to maintain your marketing message

To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...

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Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

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Color in branding: How to use your hues

We live in color—and so should your marketing. Find out how color in branding helps influence how custo...

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Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

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Online best practices: Social media policies for employees

Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...

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Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...

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Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

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Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...