Pennywise ideas for using inexpensive promotional items
Get the most bang for your buck and help exceed organizational goals—while staying within budget—by i...
Promotional item ideas: Share your message with the masses
Choose the right promotional item ideas for your in-person or virtual event, direct mail promo or messagi...
amplify®: Spotlighting appreciation
The Dancer by Gina showed appreciation to audience members with a one-of-a-kind experience, using promoti...
High-end notebook giveaways inspire and motivate your clients and staff
Inspire customers and staff with high-end notebook giveaways and upscale journals that will remind them o...
How to score big with clients and staff using sports giveaways – Canada
How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...
How to score big with clients and staff using sports giveaways
From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...
Cross-promotional partnerships (with promotional giveaway ideas and more)
Easily gain multiple new customers by creating the right cross-promotional partnerships. We offer helpful...
Cross-promotional partnerships (with promotional giveaway ideas and more) – Canada
Cross-promoting with another brand can be fun, easy and well worth your time. We offer ways to make cross...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Captivating contests and prizes to engage your audience
Boost audience interaction, increase conversions and gain more exposure by holding fun contests. We offer...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...