A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
amplify: Winter 2017
The amplify Winter 2017 issue gives tips on tapping top talent, ways to celebrate a company anniversary, ...
An event planning checklist for knockout events
Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...
Client and staff appreciation gifts that will make them feel extra special
Reinforce a positive brand image, boost loyalty and foster strong relationships with thoughtful client an...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Eco-friendly promotional clothing offers sustainable style
When sustainability matters, Alternative® eco-friendly promotional products can make a difference to you...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.